W3C compliance has a lot to do with accessibility. Correct codes are scannable. The search engine bots scan error-free HTML better and index the sites accurately.

But when the W3C enthusiasts started this project their idea had nothing to do with SEO. The plan was to create some web coding standards that will make it easier for the web coders to program websites that are visible in all the browsers, adaptable, flexible and accessible with any reading devices, in short: websites for the users. The idea was supposed to bring advantages for all: designers, web surfers and website owners (by providing the basis for sites with a good, logical structure, that would be more economical to update, change and so on).

The W3C standards are still a matter of debate, but this will not take so long anymore. Google, the Giant of the search, is already taking steps to support the W3C initial ideas.
In Google’s Accessible Web Search – right now a simple experiment – accessible sites rank higher. This is Google’s effort to deliver better search results (accessible websites) for the visually impaired. This means that sites that comply with the W3C standards and pass an official accessibility tests (ex. Cynthia Says) will rank higher into the search engine result pages.

Accessible sites are not visually distracting: so the graphics or/and animations are kept to a minimum and they work well even without images. Such sites are easy navigable – navigation can be managed with the keyboard. Good navigation enhances user experience and that means that it increases website usability. The fact that Google prioritizes websites that are accessible and compliant sets clear new goals for SEOs everywhere.

The truth is that people with disabilities should be able to benefit from the same tools as everyone else. And I suppose that Google’s purpose is to merge its Accessible Web Search into the standard Web search one day. More and more webtrepreneurs understand the importance of valid codes and accessibility, but till the day comes when the Web will run on smooth paths, we still have a long time to wait. In the meanwhile SEOs will introduce a new SEO service in their menu: HTML validation. I confess, I practice what I preach since 2004. It’s my understanding of “web optimization.” I also try to address the main accessibility issues on each site I work on, and make each and every page pass the automatic Cynthia validation.

Google’s guidelines on accessibility (still under development) will probably not be as strict as those of the W3C Web Accessibility Initiative (WAI), but they’ll still make a difference for the impaired users.

With already existent sites it might be difficult to comply with all the accessibility guidelines, but it will not hurt to correct at least a part of them. There are no excuses for invalid HTML codes.
To make a long story short: validate your HTML and address your accessibility issues now, to create a solid base for website usability and to avoid imminent future financial strains.

Besides, by optimizing your site from these two perspectives (W3C and accessibility), you are increasing visibility in Google. Isn’t this what you wish for your site?

Empire Elements is the name of simplicity and professionalism. They believe in going through a lot of details before they design and develop a website. It is this professional attitude that has made Empire Elements to stand tall than their counterparts.

Apart from the different elements that they believe are important in designing and developing a website, they also focus on Website Standards and its Accessibility. Right now you must be wondering about what are Website Standards and its Accessibility.

Let us first discuss and understand about Website Standards. You must have seen that the different things that you buy on a day to day basis are made under strict standards as required by the institution that sets standards it for that specific industry.

To put it simply, following the web standards allows the web developers to design a website in the most efficient and effective way and not only permits the visitors to have a wonderful surfing experience, but also saves them a lot of time while browsing.

We need to explore a little bit of the history here. When the web browsers came into being, at that time they did not have the technology of Cascading Style Sheets. This created a problem for the web developers to control the presentation of the text and images on a web page.

It was at that time that the web developers started using HTML language in a way that allowed them to have a control on the presentation. It was then that in 1996, the specification of CSS level 1 (cascading style sheets) was published, which allowed web developers to have a much effective tool to control the material displayed on a web page.

Then in 1998, the specification of CSS level 2 was published and with the passage of time the improvements followed in Cascading Style Sheets and the web browser developers are using this technology to ensure a better environment to work in for web developers and a classic surfing experience for the visitors.

So the professional website developers who follow standards use HTML or XHTML, use CSS in place of tables, have a properly structured website, develop websites that can run in any web browser.

There is another question that is being asked by developers and users as to why there is a need for web standards to develop websites. The answer is pretty simple. When standards are followed it is much easier to maintain a website, it is assured that following standards you will get web browser compatibility, faster downloading of pages, excellent accessibility, good search engine rankings, simpler adaptation.

Accessibility to a website means that the information present on a website is accessible to all the readers, which also includes the disabled. It is here that we need to understand the fact that following website standards is what makes the website accessible.

The professionals at Empire Elements follow all the standards to ensure that the clients get the best results according to their expectations and this can be seen through the different projects that they have worked on.

It is this commitment to provide the best to all the clients has increased their clientele on a very fast pace and today Empire Elements has gained a lot of market not only in UK but globally.