" Before it ever became a named methodology, what we now call SEO (in its most basic form) was initially used to categorize web sites. Metadata was the primary tool used to define a sites content so when a search was performed, results were returned that were relevant to the search criteria. As the World Wide Web became inundated"
Web Fundamentals: the Importance of Search Engine Optimization (seo)

" A web site's foremost objective is to attract visitors. Major portion of this traffic comes from the search engines like Google, MSN, and Yahoo! search engines. If the site is search-engine-friendly, then it can rate very high in search engines and can attract this quality traffic with ease. A search engine uses "robots" or "crawlers" to index the web pages."
How To Make Search Engine Friendly Pages

" The following are the four major areas on which every webmaster should work prior to optimizing a website on search engines. 1. Website design, structure and obstacles: For a website to perform better on search engine, it needs a good navigable structure with proper organization of web pages. Also it is very important to find out on-page features that usually"
Analytics Prior to Initiating a SEO Campaign

" Search engine optimization has long been the Holy Grail of Web marketing. Every website owner wants to see their sites rank well in the top engines, but exactly how to achieve this remains a mystery for most marketers. The first thing I want to point out is this fact: The exact algorithms used by the major search engines are actually"
Basic Search Engine Optimization - Beyond the Mystery and Right to the Facts

" Advanced SEO Techniques:  Website Design, Internal Page Rank and Nofollow. Among the many advanced SEO techniques that most people fail to put into practice on their websites is an internal linking strategy that can be used to improve the way search engine spiders crawl your website, and also to optimize the Google Page Rank  (correctly PageRank) for each page. Not only"
Advanced SEO Techniques: Website Design, Internal Page Rank and Nofollow