Packt is pleased to announce jQuery 1.3 with PHP, a new book that help developers enhance their PHP applications by increasing their responsiveness through jQuery and its plugins. Written by Kae Verens, this is the first book in the market that will ease the server-side PHP coder into the client-side world of the popular jQuery JavaScript library.

Announced in January 2006, jQuery has already grown into a fast, concise, JavaScript library that can enhance websites regardless of the developer’s background. For designers, jQuery leverages existing CSS and HTML skills, allowing them to dynamically find and change any aspect of a page. For programmers, jQuery offers an open -source, standards-compliant, unobtrusive approach to writing complex JavaScript applications.

jQuery 1.3 with PHP will help developers combine client-side jQuery with the server-side PHP to make their applications more efficient and exciting for the client. They can also add exciting user interface features to liven up their PHP applications without having to become a master of client-side JavaScript. They will learn about some of the most popular jQuery plugins and methods through complete examples of PHP and jQuery with clear explanations.

Utilising this book, developers will be able to integrate jQuery into their PHP applications. Developers will be able to add tabs and accordions using the jQuery-UI project to make their pages easier to read, as well asvalidate forms locally and remotely. Developers will also be able to use a drag/drop mechanism to sort lists and create hierarchical menus as well as paginate, order, and search large data sets.

PHP application developers, who want to improve their user interfaces through jQuery’s capabilities and responsiveness, will find this book an enjoyable and beneficial read. This book is out now and available from Packt.

This article teaches readers how to build large data tables and DataTables plugin in jQuery 1.3 with PHP Read the whole article here:

The Internet is a world wide service that reaches billions of people around the world on a day to day basis. The Internet is a valuable tool for companies that sell their products via the Internet. Advertising plays an important role with Internet companies. A great way for a company to advertise its products is through Internet marketing.

Internet marketing is an ever growing advertising option for many companies. With Internet marketing, an organization can advertise the goods and services that they are selling. Internet marketing services vary as much as the services that the companies are providing. There are services that are available such as Flash Web Design, HTML, and JavaScript.

With a Flash Web Design, animated pictures, cursors, links and tutorials can be displayed. Many companies prefer Flash Web Design for their Internet marketing, simply because it attracts a lot of attention. Customers often like to see an online tutorial or view of the services that the company is rendering. Utilizing Flash Web Design for Internet marketing is an innovative way to make sales.

HTML Internet marketing is another great source of media exposure. With HTML Internet marketing, many companies can offer HTML e-mail campaigns. Individuals that visit a particular website can register for that company’s newsletter or e-mails. When utilizing this feature, the company is reaching out to current
customers and new ones alike. Many companies enjoy the HTML Internet marketing, as the e-mails sent out can be formatted to fit the company’s own preferences.

JavaScript is another option for companies to choose when using Internet marketing. JavaScript, much like HTML, is a system comprised of varying codes. These codes, when used in Internet marketing, can modify and construct various texts and graphics on websites and e-mails. Many companies use the JavaScript in their website Internet marketing programs since they can customize web pages and so forth.

For maximum Internet marketing, some companies combine all three of these strategies. The JavaScript can be used to personally code any e-mails as well as websites. The HTML codes work well for Internet e-mail marketing campaigns. The Flash Web Designs are an innovative and eye catching way to attract customers to company sites. With all three factors in hand, an Internet business will make a powerful impact on with their Internet marketing.

Internet marketing has been and will be an important strategic method for companies. Internet marketing is just as valuable to these companies as are mail delivery marketing. With many businesses, schools, libraries, and homes that have Internet access, multiple companies are reaching missions of
Internet connections. Internet marketing truly is the best way for any business to advertise for maximum exposure.

Sitemaps are well-known to most of the people as many websites put their sitemaps on their homepage. But, that who doesn’t know, a sitemap is a web page which contains a list of all the links or pages of a website under different categories and headings, same as an index of a book. Sitemap can be a great tool for making search engines crawl through your web site in a much more effective manner, in that ways helping you get more web pages indexed, and ultimately getting you more visitors. Particularly, when a search engine visits the site map page it gets to see all the links within that website and this enables it to crawl through those pages.

Sitemaps also help visitors to get a summary of the whole web site, and hence it is also a great navigational tool. It helps visitors find specific pages through a single page, for which they might have had to follow several links to reach the desired page. Below are some examples of well designed site maps.

http://www.google.com/sitemap.html
http://www.lycos.com/sitemap.asp

This leads us to the next question, i.e. how should site maps be designed. Designing a sitemap can be as simple as designing any other static pages without any pictures, graphics, etc. But all effort should be made to keep the structure logical and simple. It’s best to browse through the web, and check out a variety of sitemaps before you decide on what kind of structure you want to follow.

Important things you should keep in mind, before creating a site map.

Homepage Link: It is important to give a prominent link from the homepage to the sitemap page, so that visitors and search bots can easily hit the site map page. In fact, preferably there should be a link to the site map page from every page of your website.

Text Links: Plain text links should be used for all the links, as some search bots can have problems crawling through JavaScript.

Categories: It is important to organize the contents into well defined categories, and even sub-categories for easy navigation of the user. Although this doesn’t have direct SEO implications, it makes more sense to the user.

Descriptive Content: It is ideal to add some content describing the links, as search engines tend to ignore pages, full of links. It is also important to use your targeted keywords in your descriptive content as well as in your anchor text.

Anchor Text Link: It is important to use page titles as your anchor text, so that you can increase your anchor text back links. This is helpful for search engine optimization as it increases your link popularity.

However, websites with less than 20 pages or sites where most or all the pages have links directly from the home page generally don’t need a sitemap. Consider the above things before designing a sitemap; add a little effort and you’ll have a well-designed sitemap for the search engine spiders that will keep them happy and satisfied and that will help you get good ranking.

What has changed?

Google can now index the textual content in SWF files of all kinds, including buttons, menus and self-contained Flash websites.

Google can also discover URLs that appear in Flash files and it adds these URLs to the crawling pipeline.

What has not changed?

Google still doesn’t recognize the text that appears on images. FLV files, such as YouTube videos also won’t be indexed because they don’t contain text.

As many Flash websites consist of images and other multimedia elements, the only text that Google finds on these websites might be “Loading”, “Please wait” or “Copyright”.

Google also cannot execute some JavaScript types. If your website loads a Flash file via JavaScript, Google might not be able to find your Flash file.

In addition, Google cannot attach content from external sources that are loaded by Flash files. If your Flash page loads an HTML or XML file then these files will be treated as separate documents.

Why is Flash still a problem for search engines?

Flash content and regular HTML pages are fundamentally different. Just because Google can now index some text from Flash files doesn’t mean that Flash files are now search engine friendly. Here’s why:

It’s hard to divide the text into meaningful sections. Flash doesn’t use <h1> or <p> tags to separate different sections of text. It’s hard to tell what’s important and what’s not. Even worse, Flash designers often break down words into their individual letters to create “cool” text effects. That means that search engines cannot index these texts. Usually, the complete content of a website is presented on the same URL. You cannot link to a special part of a Flash website. That means that it is also difficult for search engines to find the relevant section of the Flash site. In addition, this means that Flash websites don’t get good inbound links to the right pages. Most Flash websites only get links to their home page. The structure of Flash websites makes it difficult to get high rankings. Many Flash files are linked from other Flash files and no other websites link to these internal Flash elements. The lack of links from other websites makes it very difficult to get high rankings for these elements.

Flash doesn’t use the basic SEO methods. You won’t find proper link texts, headline tags or even properly optimized title tags in most Flash sites. That makes it very difficult to get good rankings.
Most Flash content is still not crawlable. As mentioned above, Google won’t index content in images and it has problems with JavaScript calls.

What can you do to improve your rankings if you have a Flash site?

If possible, avoid pure Flash websites and use Flash elements only when needed. If you must use Flash on your website, the following tips will help you to get better rankings:

Include the text and the links from the Flash file in an HTML version on the same page.
Use JavaScript and CSS to find out if the website visitor can parse Flash and then present the CSS DIVs that contain the corresponding content. Regular website users will see the Flash file, visitors who cannot parse Flash (for example search engines) will see the HTML version. Use CSS and create a layer with your regular HTML content and then position another layer with the Flash content above the HTML layer so that your website visitors only see the Flash content.

Note that search engines might misinterpret this method as a spamming attempt.
Use different URLs for different sections of your website. Each set of content should have its own unique URL.

Flash has not been designed for search engines and it is extremely difficult to get high rankings with pure Flash sites. Using regular optimized web pages is the best way to get in Google’s top 10 results.

If you have a pure Flash website, you should make sure that your website has as many good inbound links as possible.